One impression I had was that our PnP fashion level places don't know where to go from here, where leisurewear is getting more basic, and shapelessness fills the void. It might just be that returning to feminine dreamy clothing is in, but we're not quite getting the cut right. Ultimately, I think places are trying to keep it safe and not go too much in one direction or another - since currently how many directions we can go in is infinite - but what the result is is just an average of everything, resulting in something no one would wear.
I hope places soon realise that "fun" is a great direction, and they can just go for anything.
Very good point. When you decide on a direction, you're essentially picking a single consumer and potentially alienating others which means less $$$. We don't live in a time of true mass clothing or macro trends anymore. But you're right, fun is a better direction and, at the very least, it IS a direction.
One impression I had was that our PnP fashion level places don't know where to go from here, where leisurewear is getting more basic, and shapelessness fills the void. It might just be that returning to feminine dreamy clothing is in, but we're not quite getting the cut right. Ultimately, I think places are trying to keep it safe and not go too much in one direction or another - since currently how many directions we can go in is infinite - but what the result is is just an average of everything, resulting in something no one would wear.
I hope places soon realise that "fun" is a great direction, and they can just go for anything.
Very good point. When you decide on a direction, you're essentially picking a single consumer and potentially alienating others which means less $$$. We don't live in a time of true mass clothing or macro trends anymore. But you're right, fun is a better direction and, at the very least, it IS a direction.